Now we are entering 2015, I thought it would be interesting to review how social customer service has evolved during the last twelve months. …Read More
Customer Service
Next generation customer service is about orchestrating call centre, e-service, social network and peer to peer communities into single customer journeys that work fast first time and reduce customer effort.
Serving up those experiences are passionate, skilled and empowered brand ambassadors who increasingly link across the silos to join Customer Service, Marketing and Sales under One Agenda.
Social Customer Service: Talk Is Cheap, Action’s Much Tougher!
The growth in social customer service appears to have stalled. Now the early adopters are out and about, the expected next tranches are …Read More
Why America Needs to Get Serious about Social Customer Care
In the process of getting the word out that I'm bringing my Master Class to the U.S., I've been mugging up (more than usual) on the state of …Read More
Social Customer Service: Becoming Fanatical About Service Failures
Like 'chalk and cheese' and 'hand in glove', social customer service and continuous improvement go together. In fact it is downright …Read More
Social Customer Service: Adapting Voice Of The Customer For Social
Knowing your impact in social customer service makes a lot of sense. Everyone else gets to glimpse symptoms of your performance every time …Read More
Social Customer Service: Charting A Course To Having The Best SLAs
The language of Service Levels Agreements (SLAs) suggests these are promises made to customers around the service performance you are …Read More
Social Customer Service: Developing The Right Mix Of Metrics
Metrics reflect organisational priorities. As such, traditional customer service has been on a rapid transformation in recent years. Moving …Read More
Social Customer Service: Dealing With Traffic Bursts & Social Crises
Traditional contact centre workforce planning exists because there comes a point when spreadsheets can no longer keep up with the complexity …Read More
Social Customer Service: Gathering & Using Social Customer Data
One of the differences between Marketing and Service social platforms is whether they collect and can access interaction histories. Having …Read More
Social Customer Service: Using Knowledge Effectively
One of the by products of helping customers solve their problems is new service know-how. A cost benefit of social customer service is that …Read More
