What Is It?
The four hour course teaches you how to successfully pitch for customer experience investment.
We teach you how to develop the right messages to match the priorities of each executive persona you need to influence.
The cost is £195 + VAT.
Why Now?
Even before the outbreak of COVID-19, analysts like Forrester in their predictions for 2020 were amplifying executive concerns about the commercial orientation of the CX industry.
“One in four CX pros will lose their job“
Incoming recessionary pressures will only add fresh challenges.
However Forrester also predict a new CX generation will move into executive roles by proving their value in terms of growing revenue and reducing cost. Something customer experience management delivers when designed and executed in a commercially integrated way.
- So how do CX professionals engage with their leadership teams and sell the business value of their program?
- And how do they start the journey to becoming a CX Executive?
What Will I Learn?
This is what we will work through together during your session.
The workshop combines one third theory and two thirds practical work – discussions, designing and working in pairs, presenting and being coached.
At the end of the workshop there will be a group discussion on what has been learnt and personal take-away actions. Everyone receives a booklet giving pen portraits for the major CXO roles and practical techniques that can be applied immediately.
Who Runs It?
Peter and Martin are your workshop coaches. You can find out more about their work and expertise on their respective sites xmplify and brainfood
The Details
For the forseeable future, we are running the workshop as an online Zoom session. It provides the flexibility to interact as a group as well as using the breakout rooms to work and rehearse in pairs.
Sessions are from 10.00am – 3.00pm with an hour for lunch to reacharge and reflect.
Sign on details are provided in an email after you have registered. You can also expect a receipt of your transaction from our payment provider Stripe.
Sounds Good. But..
If you have any final questions or want a bit more information before registering, please make contact and we will get back to you pronto!
